Brands are around us in each and every part of our lives – often the difference between recognising, remembering and choosing the same item, company or organisation to try more, buy more, taste more or experience more from. The chosen brand earning trust and favouritism from customers or consumers every additional time its selected. But… what happens on the flip side? Brands are living and breathing things that need energy to evolve so that they’re relevant, successful and can grow. Death and decline of a brand is a real threat and the sad and sorrowful alternative. So what drives the difference between the two? How can we in Guiding and Scouting ensure we’re on the right side of the coin; growing, chosen, cool and successful? This session will explore brand story and purpose, as well as identify the tools for change. Looking at when and how change could revitalise your brand. Focused on Guiding and Scouting but supported by real world examples. Active and creative session.
Target audience: Those with a basic understanding of brand who want to increase this and then ensure best communications and brand representation are in place to fulfil own needs and goals
Facilitator: Tania Mendes